7 Reasons Why FAQs are a Great Communication Tool

I watched and read the UK government announcements on changes to Covid-19 lockdown arrangements earlier this week. Like many others I was left wondering if the message was as clear as it could be.  Communicating a strong, compelling case for change with clarity on what that will mean for people ‘on the ground’ is a … Read more 7 Reasons Why FAQs are a Great Communication Tool

6 D’s for Successful Data-Led Customer Marketing

Over 30 years I’ve implemented many customer marketing programmes. Some are simple, single channel campaigns using email, text, post or phone. Others are complex integrated inbound and outbound programmes utilising predictive models and machine learning, and covering multiple channels including call centres, retail environments, web, direct (digital and traditional) and social.  Whatever the scale or … Read more 6 D’s for Successful Data-Led Customer Marketing

Necessity Is The Mother Of Invention

It’s said that ‘necessity is the mother of invention’. And never was the need to be inventive in response to necessity more true than it is now. We’re all doing things differently at an unprecedented pace, like working from home for the first time perhaps. I for one have faith in human kind and genuinely … Read more Necessity Is The Mother Of Invention

My 9 Top-Tips for Working from Home

As someone who runs a business from my home-office I know the importance of staying productive despite the inevitable home-based distractions.  With the real prospect that the coronavirus will leave many more office workers confined to barracks and forced to work from home I thought I’d share my top nine home-working ‘top-tips’ to help maintain … Read more My 9 Top-Tips for Working from Home

Who said, “it’s good to talk”? They might have been on to something…

I’ve worked in organisations big and small in a variety of sectors and on my travels one thing has always struck me – just how little real emphasis gets placed by leaders on great communication when thinking about building an effective, efficient organisation.  I don’t mean formal corporate communication – that gets plenty of attention … Read more Who said, “it’s good to talk”? They might have been on to something…

What exactly do you want to achieve?

I read an article this week extoling the virtues of asking simple questions to achieve clarity.  Couldn’t agree more; simple questions often illicit the most insightful answers.  Reflecting, I was prompted to share one of my favourite questions… “What are you trying to achieve?” Sounds straightforward enough.  But you’d be surprised (well, perhaps not) how … Read more What exactly do you want to achieve?